Lifestyle Deli

Self-Made Worcestershire Food Entrepreneur Scoops Gold and an Invitation to Buckingham Palace

April 2018 was a good month for self-made food entrepreneur, Tom Bain of Kidderminster.

Not only has he received an invitation to Buckingham Palace on 22 May, on account of him launching his own healthy-living eaterie in his home town, but he’s also been given a Gold standard rating by Worcestershire Regulatory Services (WRS) as part of its Healthier Choices Food Award scheme (HCFA).

27 year old Tom, who readily admits that as a youngster he lacked direction and got himself into trouble, turned his life around following an application to the Prince’s Trust, and the subsequent establishment of Lifestyle Deli in Bromsgrove Street.

 Earlier this month, after a glowing food hygiene inspection, Tom and his staff impressed the WRS Environmental Health team with their commitment to serving healthy, locally produced food with taste.

Lifestyle Deli is not the only restaurant to achieve an HCFA Award but is the very first award-holder to offer an entire menu of healthy eating alternatives.

Tom says that it was his own personal health and lifestyle which triggered an ambition to set up in business.

“When I was younger”, he says, “I really struggled with my weight, and when I was working away a lot, it was difficult to eat healthily when I couldn’t cook for myself.

I was really surprised by the scarcity of cafes and restaurants offering healthy food choices, and so I was inspired to set up one of my own. Thanks to funding from the Prince’s Trust, and the support of my chefs, I have achieved my dream. 

I am delighted to achieve the Healthier Choices Food Award; recognition for your efforts is important, particularly when you are setting up. We are just about to launch our prepared meals service, delivering to homes and workplaces in and around Kidderminster, and my ultimate aim is for Lifestyle Deli to become a franchise.”

The Lifestyle Deli menu is basically about good, classic menu choices, just cooked more healthily.

Everything is grilled, poached and baked rather than fried, nearly everything is home-made including relishes and mayonnaise, carb-rich foods like white bread and chips are replaced with sourdough buns and sweet potatoes, protein shakes are made using coconut milk, drink flavourings are natural, eggs are free range, oil is rapeseed or extra virgin olive oil, salt is kept to a bare minimum, honey is used instead of syrup and yoghurt often replaces butter.

“It’s very important to control portion sizes and seek out healthy alternatives to traditional ingredients”, adds Tom. “Everything we serve is fresh and cooked to order, and we can cater for allergies and special diets on request.  We are committed to reducing food waste and our butcher, baker and greengrocer are all local.  We’ve also created a delicious, healthy kids menu to keep mums and dads happy too!.”

Tom received the HCFA accolade from Environmental Health Officer, Amy Worboys.

Launched in 2015, the HCFA scheme recognises Worcestershire food businesses which provide customers with a variety of healthy and flexible menu options. It is open to county eateries which have a four or five-star food hygiene rating. Businesses who have achieved the HCFA since it was launched, all seem to agree that having recognised credentials helps to instil consumer confidence, signal quality and high standards and ultimately, increase business.   

The scheme offers nutritional analysis of recipes, discounted training for award-holders’ staff and networking through informative events.

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You can contact the team at Worcestershire Regulatory Services on 01905 822799 or


This release has been prepared by Sharon Gilbert of glasshouse communications, on behalf of its client HCFS.

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