Malvern Hills District Council -
New Applications & Variations to Premises Alcohol Licences

All new applications and variations to existing Premises and Club Licences are subject to a 28 day consultation period. During this time, the following statutory bodies are consulted;

• Police
• Fire Safety Department
• Development Control (Planning Services)
• Safeguarding Safety (Child Protection)
• Community Protection (Noise Nuisance)
• Business Compliance (Heath and Safety)
• Director of Public Health (Worcestershire County Council)

Representations either in favour or objecting to a licence application must clearly relate to one or more of the four licensing objectives. These are;

• the prevention of crime & disorder
• public safety
• the protection of children from harm
• prevention of public nuisance

New applications and applications to vary licences currently in consultation appear below.

Applicant:

Black Country Traditional Inns Limited

Premises Name:

Black Country Traditional Inns Ltd

Premises Address:

2 Worcester Road, Malvern, Worcestershire, WR14 4QW

Licensable activities:

Exhibition of Films: Everyday: 10:00-00:00

Indoor Sporting Events: Everyday: 10:00-00:00

Performance of Live Music: Everyday: 10:00-00:00

Playing of Recorded Music: Everyday: 10:00-00:00

Sale of Alcohol: Everyday: 10:00-23:30

Representations:

Full details of the application can be viewed at the offices of the Licensing Authority, with prior appointment, at

Malvern Hills District Council, The Council House, Avenue Road, Malvern, Worcestershire, WR14 3AF

A responsible authority or any other person can make written representations to the Licensing Authority at any time up to and including

4 August 2025

Representations can be made via email to enquiries@worcsregservices.gov.uk and also via post to:

Worcestershire Regulatory Services, Licensing, Wyre Forest House, Finepoint Way, Kidderminster, DY11 7WF.

When making representations, please quote reference

25/03226/PREMLI

It is an offence for anyone knowingly or recklessly to make a false statement in connection with a Licence Application. The maximum fine on summary conviction is unlimited.

Applicant:

Worcester United Football Club

Premises Name:

Worcester United Football Club

Premises Address:

Playing Fields At (Os 8266 5812), Main Road, Hallow, Worcestershire, WR2 6PW

Licensable activities:

TEN - Sale of Alcohol: Thursday: 17:00-22:00

TEN - Sale of Alcohol: Sunday: 12:00-21:00

TEN - Sale of Alcohol: Friday - Saturday: 12:00-22:00

TEN - Sale of Alcohol: Monday - Tuesday: 17:00-21:00

Representations:

Full details of the application can be viewed at the offices of the Licensing Authority, with prior appointment, at

Malvern Hills District Council, The Council House, Avenue Road, Malvern, Worcestershire, WR14 3AF

A responsible authority or any other person can make written representations to the Licensing Authority at any time up to and including

25 June 2025

Representations can be made via email to enquiries@worcsregservices.gov.uk and also via post to:

Worcestershire Regulatory Services, Licensing, Wyre Forest House, Finepoint Way, Kidderminster, DY11 7WF.

When making representations, please quote reference

25/01776/PREMLI

It is an offence for anyone knowingly or recklessly to make a false statement in connection with a Licence Application. The maximum fine on summary conviction is unlimited.

Applicant:

Roadchef Motorways LTD

Premises Name:

Roadchef Strensham North MSA

Premises Address:

Strensham Motorway Service Area M5 Northbound, Access Road To Strensham Service Area M5 Northbound, Strensham, Worcestershire, WR8 0BZ

Licensable activities:

Late Night Refreshment: Everyday: 23:00-05:00

Supply of Alcohol: Everyday: 08:00-23:00

Representations:

Full details of the application can be viewed at the offices of the Licensing Authority, with prior appointment, at

Malvern Hills District Council, The Council House, Avenue Road, Malvern, Worcestershire, WR14 3AF

A responsible authority or any other person can make written representations to the Licensing Authority at any time up to and including

11 July 2025

Representations can be made via email to enquiries@worcsregservices.gov.uk and also via post to:

Worcestershire Regulatory Services, Licensing, Wyre Forest House, Finepoint Way, Kidderminster, DY11 7WF.

When making representations, please quote reference

25/02826/PREMLI

It is an offence for anyone knowingly or recklessly to make a false statement in connection with a Licence Application. The maximum fine on summary conviction is unlimited.

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Applications for variation of a premises licence or club premise certificate

Applicant:

Roadchef Motorways LTD

Premises Name:

Roadchef Strensham MSA Northbound M5 Service Area

Premises Address:

Roadchef Strensham MSA Northbound M5 Service Area, Hill Croome, Upton On Severn, Worcestershire, WR8 8BZ, 

Nature of Variation:

To add a second retail area for the sale of alcohol from 08:00 until 23:00 daily.

Representations:

Full details of the application can be viewed at the offices of the Licensing Authority, with prior appointment, at

Malvern Hills District Council, The Council House, Avenue Road, Malvern, Worcestershire, WR14 3AF

A responsible authority or any other person can make written representations to the Licensing Authority at any time up to and including

26 August 2025

Representations can be made via email to enquiries@worcsregservices.gov.uk and also via post to:

Worcestershire Regulatory Services, Licensing, Wyre Forest House, Finepoint Way, Kidderminster, DY11 7WF.

When making representations, please quote reference

25/03719/VARYPL

It is an offence for anyone knowingly or recklessly to make a false statement in connection with a Licence Application. The maximum fine on summary conviction is unlimited.

To return to Malvern Hills District Council Licensing web pages: