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Healthier Choices Food Award Scheme Gathers Momentum as Health & Well-Being Tops Public Interest

18th October 2017


A new Government-funded study into obesity, updated public health guidelines for healthier, more sustainable catering , and research which seems to suggest that 1 in 2 consumers can now distinguish between a ‘good’ carb and a ‘bad’ one – 2017 has been quite a year for talking about healthier eating options.  


As the general public becomes more savvy about dietary do’s and don’ts and keeping fit and eating wisely and well takes on a new flavour, Worcestershire Regulatory Services is  upping its efforts to promote healthy lifestyles across the county, by way of its Healthier Choices Food Award scheme (HCFA).


The annual Autumn networking event was hosted by HCFA Member, Churchfields Farmhouse Ice Cream at Salwarpe, Droitwich earlier this month bringing together restaurateurs, food suppliers and representatives from Worcestershire County Council’s public health team.


It was an opportunity to glean information from the HCFA team and exchange ideas for best practice with other members. Attendees were also able to pick up some valuable tips on promoting their catering businesses from Lorraine Henry of Henry Pepper PR.


Launched in 2015, the HCFA scheme recognises Worcestershire food businesses which provide customers with a variety of healthy and flexible menu options. It is open to county eateries which have a four or five-star food hygiene rating.


There’s even a special Gold Award for those who use locally-produced ingredients too, enhancing their Healthier Choices business credentials further.


As well as showing customers that the restaurant or café is part of a scheme that puts customer satisfaction first, the Healthier Choices Food Award comes with a range of additional business benefits such as nutritional analysis of recipes, discounted training for staff and networking and informative events.


Businesses who have achieved the HCFA since it was launched, all seem to agree that having recognised credentials helps to instil consumer confidence, signal quality and high standards and ultimately, increase business.   


Said Steve Williams of the Balcony Café in Worcester, who was the first food business to be awarded HCFA status: “Working with the Healthier Choices scheme has helped us add comprehensive allergen information, more flexibility for dietary requirements, and new improved children’s options".


Claire Cardinal, Managing Director of Cupcakes Early Years Catering said she too was proud to hold the HCFA Gold: “We aim to provide the healthiest selection of home-cooked dishes to our little customers in schools and days nurseries.  The award helps assure parents that we are dedicated to quality and standards throughout”.


For more information please visit, or on Facebook it’s  HCFA is now on Twitter too:


You can contact the team at Worcestershire Regulatory Services on 01905 822799 or


Editor’s Notes:

Research sources:

Public Health England: